Aïda Diarra joined Visa Inc. as SVP and Head of Sub-Saharan Africa at Visa in November 2018. In this capacity, she oversees Visa’s business operations in 45 countries and five offices in Sub-Saharan Africa. Her focus is digitizing cash, driving wider digital acceptance, and promoting financial inclusion in the diverse markets of the region.
Aïda joined Visa Inc. as SVP and Head of Sub-Saharan Africa at Visa in November 2018. In this capacity, she oversees Visa’s business operations in 45 countries and five offices in Sub-Saharan Africa. Her focus is digitizing cash, driving wider digital acceptance, and promoting financial inclusion in the diverse markets of the region. She is a recognized leader in the financial services and digital finance industries, having previously led Western Union’s Africa portfolio. She has a Master of Business Administration (MBA) in International Business & Management from the University of Hartford, as well as a Bachelor of Science degree in Business Administration from American Business School.
Coupled with her passion for financial technology, she is a champion for diversity and Africa’s overall contribution to the industry and serves as a leading voice in these two areas through her non-executive work.