Aida has under her jurisdiction, all Visa operations in forty-eight markets across Sub-Saharan Africa. She is a highly experienced executive in the financial services and digital financial industry and is well versed in growing business and operations across the African continent. Her twenty-five-year career includes strategy development and implementation, business development, and operational management. Aida joined Visa from Western Union, where she was the Regional Vice President for Africa & Managing Director for more than four years. Prior to this, she held a number of progressive leadership positions at the global money transfer business, developing her experience in marketing, sales, account management, strategy & planning, and country / regional leadership positions. Coupled with her passion for financial technology, she is a champion for diversity and Africa’s overall contribution to the industry and serves as a leading voice in these two areas through her non-executive work.